Clik here to view.
Google and Accoona for “Perception of Public Relations”– Accoona no match!
I received an email that made me curious about the difference between Accoona (which I had not heard of) and Google (ya, someone told me about google once) on understanding the context of a search....
View ArticleVoter Fatigue Skews Search Engine Results for the Aristrocracy
Voter fatigue, in political science parlance, refers to people literally getting tired of voting. Of if they vote, perhaps they vote the major ticket but block vote the rest because who the heck knows...
View ArticleHitTail – Web Analytics from a PR Firm?
Via Marketing Shift a PR agency has created an SEO “long tail” optimization tool. From the Marketing Shift post: A free program organizes “long tail” data about how people found your site through...
View ArticleClik here to view.
Cost-Per-Action Advertising for Survey Promotion?
I am reading a book on conducting surveys, so surveys are on the brain. Talking to Susan Saurage at the AAF conference last week may have contributed to my current mind set. So when I saw this post:...
View ArticleClik here to view.
Microsoft AdCenter Gender Predictions for Demographic Marketing
The demos of demographic profiling of search on adlab site of adcenter search technology. The image to the left demonstrates the end result; you get gender approximations based on search term. These...
View ArticleSquidoo and SEO Spam- please no
From this long tail post on Seth’s blog, it looks like SEO black hat bait to post lenses on squidoo. Please tell me it isn’t so? I have some friends headed to SES San Jose so I’ll post what I learn...
View ArticleViral Marketing Described as Link-Bait
While a few of our team attended Search Engine Strategies in San Jose this week, I did not. But I have been reading the newsletters that come out on the sessions. On session that is worth review is...
View ArticleMahalo Greenhouse – user generated search pages
For the search engine advertising folks in the house, put Mahalo on your radar. It is a manually created directory calling itself a search engine. They are now trying to be more inclusive as the top...
View ArticleSEM Presentation from Barcamp Houston 2007
Met Steven Evatt today at Barcamp Houston. Steven does SEO with the Houston Chronicle. This is our presentation on search engine marketing at the HTC Houston Barcamp. The post SEM Presentation from...
View ArticleClik here to view.
Google “God in Houston” and you won’t find a church
In the process of explaining SEO (search engine optimization) over the years I frequently demonstrate that if you Google “God in Houston” the top results are not churches. Now I’m not talking about...
View ArticleClik here to view.
AJAX, Exactness of Speech Matters, Especially for Context Ads!
As a marketing and sometimes programmer, I find this hillarious. I clicked a link on "web based software challenges windows" from CNN. Web based software like gmail use a programming style called...
View ArticleMicrosoft Search Call Out to Google
"The magic moment will come when our search is demonstrably better than Google’s," – Bill Gates, 2005
View ArticleSEO, PR and Branding
The echo chamber demands I repeat rubel: Great article on SearchEngineWatch about a recent panel called "Using Search for Public Relations & Reputation Management" by Catherine Seda Nan Dawkins, …...
View ArticleClik here to view.
IABC – Demystifying Search Engine Optimization
Taught a fun SEO seminar called "Demystifying Search Engine Optimization" at the Houston Technology Center for the International Association of Business Communicators Houston Chapter today. This...
View ArticleClik here to view.
Google Base is Live – mostly links out
Google Base is live and it looks like used car dealers were some of the first people on board. CNN write up: http://www.cnn.com/2005/TECH/internet/11/16/google.base.ap/index.html?section=cnn_tech I...
View ArticleGoogle Base Bulk Uploads
This was like the first question one of our web marketing clients asked me about Google base. Google also posted a very helpful google base faq here. Bulk uploads A Bulk upload is a method of...
View ArticleGoogle wants ALL of your data, not just the recent stuff
http://www.scripting.com/ … when Google tries to host my content, how much you want to bet they’ll also change what I say by adding links to things they like (for example ads) and removing unnecssary...
View ArticleAnalytics Biz Challenged by Google
Bad Challenging news in the web analytics industry. Happy Thanksgiving guys! http://labnol.blogspot.com/2005/11/yahoo-msn-may-offer-web-analytics-like.html Web Stats Analysis companies like...
View ArticleClik here to view.
Visualization of Search – Sphere Explorer
Visualization ideas Via this post on Sphere on digg about Sphere software for visualization of search. While this is a different problem from visualization of social software or public relations...
View ArticleClik here to view.
Google has begun testing a new click-to-call service
From the Entireweb Newsletter and everyone else, Google is testing click-to-call with their adwords advertising. This makes sense as a logical next step. But the local telcos can’t be excited about...
View Article
